About Roobrik
Converting researchers to residents.
We’re on a Mission
Roobrik was founded with 2 missions. First, to give more and better days to older adults and their families. And second, to help the organizations that care for them grow.
We understand that the journey to choosing a senior living community is both complex and personal for potential residents and their families. Roobrik digital experiences are designed to help these people think through their options with compassion and in a profoundly helpful way.
Drive 20-40% More Web Leads
Roobrik’s patented, science-based lead conversion and enablement solution impacts your bottom line by tapping into your website’s hidden audience. Roobrik leads convert to move-in at higher rates than other web leads.
Meet Consumers Where They Are
Roobrik collects over 20-key data points about prospects to enable more meaningful and effective conversations with sales. This comprehensive solution works with providers across the full continuum of senior living care types.
Roobrik Solutions
Roobrik Surveys
Don’t Let Your Hidden Audience Bounce Engage the growing segment of your web traffic that is not yet ready to talk to sales. The surveys use motivational interviewing to help prospects feel more prepared to move forward in their buyer journey.
Convert More SQLs to Move-In The surveys motivate as they educate, driving more prospects to become sales opt-ins. At the same time, they perform invaluable discovery for your sales team.
Roobrik Afford
Predict Financial Readiness Demystify the financial evaluation process for prospects without asking for a single number. Each prospect is assigned a level of financial readiness that sales teams use to prioritize effort.
Utilize Anywhere in Your Funnel
Our most versatile survey makes a great top-of-funnel value-add touchpoint, while at the same time works deeper in the funnel by driving SQLs and supporting lead prioritization.
Roobrik Chat
Senior Living Chat Meets Decision Support Nearly a third of Chat users opt for decision support, helping them assess their readiness for senior living. This creates more informed and motivated prospects ready to talk to your sales team.
Engage Visitors with Immediate Answers With Roobrik Chat, prospects get quick, accurate responses to their inquiries—like pricing and scheduling a tour—helping to keep them engaged and interested in your community.
Roobrik by the Numbers
Hundreds
of leading providers
Thousands
of communities
Tens of Thousands
of families helped every month
Meet Team Roobrik
Kim Armstrong
Sr. Client Success Manager
Govind Bisht
Software Engineer
Jessica Bloch-Schulman
COO
Tim Boeshaar
Dir. Service Delivery
Julianna Cybrynski
Sales Associate
Evan Friedkin
Head of Business Development
Dawn Guttman
Sr. Product Manager
Mitch Hatten
Sr. Implementation Specialist
Haley Havens
Implementation Specialist
Jori Nwachukwu
Sr. Marketing Manager
Nate O’Keefe
Founder/CEO
Jay Pedro
Software Engineer
Anand Raman
CTO
Kellie Rash
Sr. Product Manager
Ashish Sharma
Software Engineer
Craig Simons
Head of Marketing
Amarendra Kumar Singh
Sr. Technical Architect
Shwetanshu Kumar Tiwari
Software Engineer
Jonathan Vizcuña
Sr. Designer
Our Advisors
Judy Conaway
Co-founder / Caregiver
MaryLee Chamberlin, OT
Clinical Specialist
Geri Baumblatt
Principal, Articulations Consulting
David R. Rubinow, MD
Chair, Department of Psychiatry
UNC Chapel Hill
Robert Crowe
CEO
Matchwell
Join Our Team
We’re always looking for colleagues that are empathetic, enthusiastic, and full of energy to serve older adults and their families.
Trusted by Leading Providers
Roobrik is proud to partner with these senior living providers to optimize their prospect journeys and conversion rates.